Uber is going into healthcare and for them that means transporting patient back to their homes from the hospital. They are going after the “missed appointments” market.
Regarding their B2B business model, according to TechCrunch, Uber Health charges healthcare organization customers only for the cost of individual rides, which are at par with what those rides would cost via the consumer app. Access to a dashboard and the reporting tools are included free for the health care organization.
Apparently, Uber there are already over 100 healthcare organizations on the platform. As the company has an API for providers to build the service into their existing patient management software, it opens up opportunities for integrated digital health ecosystem partnerships with other firms.